PROJECT 100
HYUNDAI DEPARTMENT STORE Resource Circulation Campaign l PROJECT 100
현대백화점 내에서 발생하는 폐지로 고품질 재생지를 만들어 당사 고유 패키지로 디자인 개발되는 과정을 설명하는 인포그래픽 영상.
현대백화점 고유의 ‘자원순환형’ 친환경 패키지 개발 프로세스 구축과 나무, 에너지, 물 사용 및 탄소, 폐기물 발생 감소 등 친환경 성과를 효과적으로 전달하고자 쇼핑백이 자신의 탄생 스토리를 이야기하는 구조로 이해하기 쉽고 친밀한 내용과 위트 있는 장면으로 구성하였다.
![](https://freight.cargo.site/t/original/i/ef6b603a3344087d2fc0f5fb60c027abc429241a241f86629894b57ce1d6e7e8/Hyundai_Campaign_DirVer_00287.jpg)
![](https://freight.cargo.site/t/original/i/caf1b99cd3f0b3cbef0ca8330e41efdfa009ad6a8a6e7cd23bb8057788cb16e9/Hyundai_Campaign_DirVer_00536.jpg)
![](https://freight.cargo.site/t/original/i/ef10a3033dd24a39c484992e65166a44296179d64e324d1041468fdaaf0a5801/Hyundai_Campaign_DirVer_00585.jpg)
![](https://freight.cargo.site/t/original/i/08241c99e357c76bd270d74f2f8693f73c63cb93fcaee55fdeb6dda47ddf6a04/Hyundai_Campaign_DirVer_00612.jpg)
![](https://freight.cargo.site/t/original/i/d72a5f52907364b25b53bb0fff5cb163490b2c4cf5e9859255064c94af4e5ba5/Hyundai_Campaign_DirVer_00646.jpg)
![](https://freight.cargo.site/t/original/i/d8686d3fa28aeae9f1d70ffaca1b026231bf3927652379808a1992ac0b904ca5/Hyundai_Campaign_DirVer_00676.jpg)
![](https://freight.cargo.site/t/original/i/2f3f5cfa2536c5858966d514effb828cb50c4a3044a6f000e6d8a42104dad6a0/Hyundai_Campaign_DirVer_00702.jpg)
![](https://freight.cargo.site/t/original/i/6bd91c6cc6f96a8212e0c226d8fd0169153e219168ec5d1278a80dd07841fc6f/Hyundai_Campaign_DirVer_00823.jpg)
![](https://freight.cargo.site/t/original/i/cbe207c0fc49f372db6af5f2f00e312d2ecab72ac5f8630545e9a579e47cc1bb/Hyundai_Campaign_DirVer_01046.jpg)
![](https://freight.cargo.site/t/original/i/743e0e5781690b56f8f08c643b7ce2be394745e09b4288769fa42f17a254f63d/Hyundai_Campaign_DirVer_01185.jpg)
[CREDIT]
Directed by Bright Young Things
Creative Direction : Hong Isaac
Concept Development & Copywriting : Kim Yulim (Rim&Co)
Concept Design & Styleframe : Kang Hyeongseok
3D Animation : Hong Isaac, Kang Hyeongseok, Yun Hohyeon, Sung Sangwon, Kim Kyungah, Sin Wonsik, Bae Junho
CG Compositing : Hong Isaac
Music & Sound Design : Noday
Recording : Park Piljin (Sound Park)
Voice : Kim Dido
Client : Hyundai Department Store Co., ltd.A