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라네즈 워터뱅크 3종 크림(Gel, Moisture, Intensive) 제품 출시 프로모션으로 성분 및 효과를 설명하는 영상.
‘Barrier-Boosting Hydration for All’ 제품 슬로건을 기반하여 피부 장벽 부스팅과 수분 공급을 비주얼로 표현.
원형과 고리 형태의 배리어들은 3종 제품의 메타포로 활용되며 이를 긍정적이고 과학적인 이미지로 신뢰감을 줄 수 있는 톤 앤 매너로 연출했다.
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‘Anti Aging Sleeping Mask’는 중국 시장을 타깃으로 보다 차분하고 골드와 퍼플을 중심으로 고급스러운 무드로 비주얼 제작.
40000개 이상의 캡슐과 펩타이드 형태의 성분 표현, 피부가 다음날이 되면 차오르는 즉각적인 베네핏을 직접적으로 표현해 사용자의 이해를 돕는다.
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![](https://freight.cargo.site/t/original/i/2ae92f1d213772ff0d5cc56f490612cd738174e0c7738b139b8807ed346b3601/LANEIGE_Credit_v01.png)
Client : LANEIGE
Creative Director : Hong Isaac
[WATER BANK CREAM]
Artwork & 3D Animation : Kang Hyeongseok
[PEPTA-COLLAGEN SLEEPING MASK]
Lead Designer : Kang Hyeongseok
Artwork & 3D Animation : Kang Hyeongseok, Jo Haeseoum, Hong Isaac
Sound : Hong Isaac
Photography : Bright Young Things